This site is dedicated to the analytical side of football, featuring original research and smart football analysis.

My name is Kevin Cole and I’m a Data Scientist in the Research & Development team at Pro Football Focus. I was formerly the Director of Data and Analytics for RotoGrinders. You can find some of my previous research at Pro Football FocusRotoViz, Rotoworld, and numberFire.

I also host What Would Sashi Do? A Football Podcast. The podcast features interviews some of the best minds in fantasy football (Evan Silva, JJ Zachariason, and Mike Clay) beat writers (Arif Hasan and Sheil Kapadia) and national football writers (Charles McDonald).

Follow me on Twitter here.


  1. Hi Kevin,
    Do you mind shooting me an email? I had a quick question about your methodology for one of your articles. I love your work, would love to get a little insight into it! Thank you.

    • Hey Tyler. Not sure how to contact you via email. My DMs are open on Twitter: @Cole_Kev

  2. Hi Kevin, I was wondering if there was anyway to get a hold of you. I have a question regarding your creation of your spider/radar charts. Your comment above says your DM’s on twitter are open, but they are not for me. Thanks!

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